IIMA - Business and Intellectual Property: Protect Your Ideas [Paperback] Anurag K. Agarwal

Author: Anurag K. Agarwal

Brand: Penguin

Color: Blue

Edition: Illustrated

Binding: Paperback

Format: Illustrated

Number Of Pages: 184

Release Date: 10-08-2016

Part Number: 9788184001402

Details: Business and Intellectual Property reflects on the future of IP in the age of new media and shows how - in a rapidly changing business field—managers and decision-makers need to be more perceptive, agile and vigilant than ever before. Drawing on contemporary business affairs and strategies, it explores the nature and scope of IP and the evolution of national laws and global agreements like the TRIPs to protect it. It also explores the measures (the use of patents, copyrights and trademarks) used by some of the biggest brands—Coke, MGM, 20th Century Fox, Microsoft, Harrods, Maruti, Tata—to manage disputes and protect themselves.

EAN: 9788184001402

Package Dimensions: 7.7 x 5.0 x 0.6 inches

Languages: English